Sterling Creations, a fast-growing women’s ethnic wear exporter from Surat, had global demand but struggled with cross-border payments. Despite booming orders, founder Mr. Goyal faced delays, high forex markups, and manual reconciliation nightmares.

In an industry generating over $18 billion in exports annually, Sterling Creations required a more efficient solution. With BRISKPE, the company now ships worldwide, leveraging streamlined payment processes. It was no stroke of luck, but the result of a straightforward solution tailored to the needs of a straightforward export operation.

Building a Brand in a Burgeoning Market

The Sterling Creations company was founded by Mr. Goyal in 2022 to meet the global demand for traditional Indian apparel, especially in the United States, Canada and Europe. The quality of their designs, their cultural authenticity, and their commitment to quality quickly earned them loyal clients in other countries.

Yet, behind the scenes, the financial operations showed a different story. Cross-border payments were fragmented, slow, and costly, affecting business operations daily.

The Hidden Cost of Taking Business Global

To receive international payments, Sterling Creations encountered the following challenges:

• Margin erosion was steadily occurring due to the high cost of currency conversion.
• The delayed remittances disrupted cash flow and slowed operations.
• High transaction fees for buyers and sellers with international wire transfers.
• A limited range of payment options led some international buyers to prefer personal account transfers.
• There is uncertainty and risk associated with opaque compliance processes.
• A steep wire transfer fee was necessary for the company to remain competitive.

There was no doubt that these were more than just operational inconveniences, they were strategic constraints.

A Turning Point: Partnering with BRISKPE

Mr. Goyal sought a modern solution and partnered with BRISKPE, a fintech platform designed for Indian exporters. With this decision, Sterling Creations was able to streamline payment processes and scale efficiently.

Multi-currency collection accounts

BRISKPE provided the team with dedicated USD and Euro accounts, eliminating the need for immediate currency conversions and reducing foreign exchange losses.

“We got a Euro account. So, if someone wants to work with a Euro account, it would be helpful. There are also services available for US accounts,” Mr. Goyal noted.

Faster payment settlements

BRISKPE enabled Sterling Creations to receive payments in under 24 hours, improving working capital management.

As Mr. Goyal confirms, “We receive payment on time.”

Flexible Payment Options

With BRISKPE’s platform, Sterling Creations expanded their client base without compromising compliance since many global buyers pay from their personal accounts.

Mr. Goyal states, “Other platforms sometimes do not allow us to accept payments through personal accounts”

Built-in compliance assurance

In BRISKPE, regulatory complexity is irrelevant. International financial standards are followed for the processing of transactions, eliminating any guesswork and guaranteeing complete peace of mind.

Results that extend beyond payments

Since onboarding BRISKPE, Sterling Creations has seen meaningful improvements across key business functions.

In a crowded export market, their competitive advantage strengthened, allowing them to stand out thanks to convenient and transparent payment options, which improved their customer experience. Order volumes increased, due to the company’s ability to scale without friction.

A future-ready export business

This story reflects a broader truth: Indian exporters need partners who understand both ambition and the practical barriers that come with it to scale globally. With BRISKPE, the brand can now operate in international markets without the delays, fees, and uncertainties that once hindered them.

BRISKPE didn’t just solve a payment issue it unlocked global scale for Sterling Creations.

Looking to Simplify Your Cross-Border Payments?

Whether you’re an established business tired of outdated processes or a startup venturing into exports, BRISKPE offers the options, compliance, and speed modern exporters require.