The e-commerce market in India is booming and is projected to reach $300 by 2030 from $123 in 2024 due to the heavy influence of internet penetration, smartphone usage, digital payments, and government initiatives. For business owners, this opens a new door to exciting opportunities to scale their businesses globally.
With Amazon Global Selling, Indian entrepreneurs can expand their brands internationally by taking advantage of the massive reach and infrastructure of Amazon. Let us explore the secret of succeeding as a global seller on Amazon.
What is Amazon Global Selling?
Amazon Global Selling (AGS) is a program that allows sellers to list their products on Amazon’s marketplaces across the globe. They get access to over 300 million customers across 19 marketplaces in regions like North America, Europe, the Middle East, and Asia. AGS provides sellers with a streamlined way to expand their business internationally.
AGS simplifies global trade from warehousing to shipping. With Fulfillment by Amazon (FBA), sellers can concentrate on growing their business while Amazon handles packing, shipping, and customer service. The seller will also be able to receive international earnings directly into their domestic bank account without the hassle of managing foreign accounts.
How to Become a Successful Amazon Global Seller?
Amazon is a competitive marketplace that requires both strategy and preparation. Here’s how you can set yourself up for success as an Amazon India seller:
- Understand the global market
Becoming a successful global Amazon seller starts with thoroughly understanding the international marketplace. Study the market in-depth to identify high-demand products in your target regions, taking into account cultural preferences, seasonal trends, and local regulations.
A competitive analysis is equally crucial- study your competitors’ pricing strategies, product offerings, and marketing techniques to carve out a unique selling point. Adapting to these variables ensures your business remains competitive and scalable across borders.
- Optimize your listings for global reach
Your product listings are equally important. Invest in high-quality, professional images that showcase your product from various angles. Write compelling product descriptions that are clear, concise, and enriched with relevant keywords to improve discoverability.
Also include precise details such as dimensions, weight, and materials to build trust with potential buyers. For further reach, translate your product listings into the primary languages of your target markets, ensuring they resonate with diverse customers.
- Leverage Fulfillment by Amazon (FBA)
Amazon’s Fulfillment by Amazon (FBA) service simplifies your logistics while ensuring faster and more reliable delivery for your customers. You can use their extensive fulfillment network to offload your warehousing and shipping challenges.
In addition to improving customer satisfaction, this also allows you to devote more time and energy to scaling your business.
- Effective marketing strategies
For your business to grow globally on Amazon, you need a proper marketing strategy. The advertising tools offered by Amazon provide unique opportunities for boosting visibility and sales. You can also use social media platforms to showcase your product, enhance brand visibility, and customer loyalty.
You can also try out influencer marketing to reach a wider audience. Email still remains a powerful tool for driving repeat purchases and keeping customers informed about new products or offers.
- Compliance and legal consideration
Navigating compliance and legal requirements is essential for sustaining your global Amazon business. To demonstrate your commitment to quality, ensure that your products meet the safety standards specific to each country. Protecting your intellectual property, including trademarks and copyrights, safeguards your brand’s reputation and assets.
Finally, familiarize yourself with international tax laws to ensure smooth operations and avoid complications with local authorities. Staying compliant not only protects your business but also builds trust with your customers and partners.
What is the process of Amazon Global Selling?
Amazon has streamlined the process of global selling to make it easier for businesses to reach a global audience. Here’s a breakdown of the key steps involved:
- Creating a seller account
The first step is to create your Amazon seller account. During registration, you’ll need to provide essential details such as your bank account information, PAN, and GST details. Once your account is created, you can start listing your products. Amazon allows you to upload product details, including descriptions, pricing, and images, which serve as the first impression for potential buyers.
- Receiving orders
Once your listings are live, buyers can place orders for your products. These could range from individual purchases by customers to bulk orders from businesses. Amazon’s order management system notifies you immediately, giving you a clear view of pending shipments.
- Shipping and delivery
You can choose how to manage warehousing and shipping based on your convenience. Amazon offers services like Fulfillment by Amazon (FBA) to simplify logistics. With FBA, Amazon handles everything from storage to returns that ensures fast and reliable delivery. You can also choose to ship the products directly to the customers.
- Receive payments
One of the biggest advantages of selling on Amazon is its seamless payment system. Amazon disburses your sales earnings every seven days, even for cash-on-delivery transactions. The funds are directly transferred to your registered bank account, making it easy to track your income and reinvest in your business.
How can BRISKPE help to receive payments from Amazon?
As a trusted cross-border payments platform, we simplify how global sellers seamlessly receive their earnings from Amazon using our virtual account solution.
Simply enter the virtual account details provided on your app or website into your Amazon Seller Central account. Once this step is complete, Amazon will begin disbursing your payments directly to your BRISKPE virtual account. From there, we ensure a smooth transfer of funds straight to your Indian bank account.
To know the steps in detail: Read this
Conclusion
Expanding your business through Amazon Global Selling opens doors to vast opportunities in the international market. By understanding global trends, optimizing product listings, and leveraging Fulfillment by Amazon, sellers can create a scalable and competitive presence worldwide.
With BRISKPE, managing your international payments becomes effortless, allowing you to focus on growing your business. Partner with BRISKPE today and take the next step toward global success.
